7 summits snowshoe challenge for skin cancer presented by Neutrogena, helps raise awareness for the importance of year-round sun safety and raises funds to support the melanoma and skin cancer community.
It’s easy to associate winter with frostbite and windburn, but most Canadians are unaware that ultraviolet rays (UVR) are just as dangerous on the slopes as they are on the beach. There are many health benefits associated with protecting your skin all year round, including, prevention of early wrinkling, and photoaging.
85% of all melanomas are attributed to UVR.
Skin cancer is one of the few cancers where incidence rates are on the rise in Canada, with over 80,000 Canadians diagnosed each year. With 85% of cases being attributed to UV, together by practicing sun safety, we can save lives!
Winter Sun Safety Tips for Cold and Snow
- Sunscreen: Apply plenty of sunscreen with SPF 50+, labelled ‘broad spectrum’ and ‘water resistant’ on skin not covered by clothes (e.g., face). Use a lip balm with SPF
- Eye Protection: Wear close fitting/wraparound sunglasses or goggles with UV 400 or 100% UV protection.
- Cover Up: Wear a hat. It will keep you warm and protect your head. Consider wearing a mask (e.g., balaclava) to protect your face from the sun and wind.
Join us Saturday, March 4th, at Duntroon Highlands, or virtually throughout the month of February for an epic winter event! Snowshoe, Nordic ski or fat bike the distance equal to the 7 tallest summits in the world (or as many KMs as you can). Choose from the tallest 14 peaks and promote the importance of winter sun safety to help reduce the rising rates of melanoma and skin cancer.
